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The People’s Centenary: Tracking attitudes to the First World War centenary


Throughout the First World War centenary British Future and partners the BBC, Imperial War Museums, Department for Digital, Culture, Media and Sport and the Commonwealth War Graves Commission conducted a longitudinal research project using YouGov research to track public knowledge and attitudes over the course of the Centenary commemorations.

The People’s Centenary builds on the baseline established in the 2013 British Future report ‘Do Mention the War: will 1914 matter in 2014?’  It tracked public attitudes and knowledge in 2014 after the centenary commenced; in 2016 after the centenary of the Somme, published in the report A Centenary Shared; and again after the 2018 centenary of the Armistice.

The research explores key themes, from awareness of key facts and dates about the First World War to sources of information and public attitudes to the tone of the centenary commemorations.