British Future is an independent, non-partisan thinktank and registered charity, engaging people’s hopes and fears about integration and immigration, identity and race.
These debates, from EU migration and refugee protection to integration and combating prejudice, can seem noisy and polarised.
Securing political consent for policy change requires public support. British Future has developed a unique, in-depth understanding of public attitudes, uncovering the common ground on which people can agree.
We help immigration and refugee advocates to unlock public support, identifying messages and arguments that reach and persuade the ‘Anxious Middle’ – the majority of the British public who are neither wholly pro- nor anti-immigration. We identify new messengers and help build coalitions for change. We engage legitimate concerns and offer constructive policy solutions in response. And we project our findings to inform national debates and influence decision-makers.
Our long-term aim is a country where we are no longer ‘Them and Us’ but rather a confident and welcoming Britain, inclusive and fair to all.
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