Support for club football reaches across our society, spanning political, social and ethnic divides.
‘Shared Goals: The power of football to connect diverse communities’ sets out new research exploring the unique power of club football to foster a shared sense of identity and pride in local towns & cities, across people from different backgrounds.
The project worked with two clubs, Brentford FC and Huddersfield Town AFC, to create new social media campaigns drawing on research with local fans and communities. Research for Shared Goals found both films strengthened a sense of local identity shared by people of different backgrounds.
The report highlights examples of best practice among clubs working to bring communities together, and sets out a series of recommendations. Clubs could do more to welcome new fans from different backgrounds and project a sense of inclusive identity in their communications; league bodies should encourage social connection work through their EDI frameworks, funding and a new ‘Belonging and Inclusion Index’. And government should play its part too, using ‘Levelling up’ funds to support initiatives promoting shared, place-based pride through football.
26%% of public fully onboard for single market w free movement, with only 12% outright opposed.
But PM will need to win over contingent groups. 1 in 5 reluctantly accept free movement to get the single market, another fifth want in but *not* with free movement. 22% undecided.
Ahead of next week's summit + the PM possibly setting out his vision for closer UK-EU alignment, our Sept research below examines where the public stands.
Most (56%) would support a UK-EU relationship that goes beyond Labour's 2024 manifesto red lines.

Ahead of autumn's UK-EU summit, new @BritishFuture research finds that people see Brexit as a failure and want closer EU ties. But voters are undecided about what comes next, with uncertainty about the idea of another referendum, or a return to free movement [1/3]
My father in law.
My mom also had three uncles too, who served in the WW
These are untold stories. They did it to survive.
#LestweForget ♥️🫡
My great-grandfather fought in Burma for Britain. He was 19.
Today at Thornaby Cemetery I laid a wreath for him, and for the 2.5 million from the Commonwealth who stood up when it counted.
Smith, alongside Khan, alongside Singh. Same mud. Same sacrifice.
Lest we forget. 🇬🇧
More than 2.5 million soldiers from what is now India, Pakistan, Bangladesh, Nepal and Sri Lanka fought for Britain in WW2 – the largest volunteer army in history.
Yet only half the UK public (52%) are aware of their service.
It's important we remember and honour all who served.
Remembering Khudadad Khan, first Indian and first Muslim awarded the Victoria Cross for bravery in WW1, as we approach Remembrance Sunday.
https://www.britishfuture.org/remembering-together-south-asian-soldiers-and-britains-shared-story/
#Remembrance #RemembranceSunday
Race hatred still rife on X and Ofcom risks being 'played' by the platform - @britishfuture response to today's Ofcom update: https://www.britishfuture.org/race-hate-on-x/
'It's a posh word for racist, basically.'
With ethnonationalism on the rise in British politics, @Sundersays gives @IainDale an unfiltered explanation on what it means.
WE'RE RECRUITING: Senior Researcher on race equity Salary £42k, London.
Applications close Mon 2 November.
More details: https://www.britishfuture.org/jobs/senior-researcher-on-race-equity/
TODAY 10am at Labour Party Conference:
'Can Labour get immigration right?' (10am, ACC Arena) with @oliviabaileymp; @EmilyAGraham2; @sundersays @Holly_JoyB