Tag Archive for branding

Olympic bosses should not let mad branding rules hit Games fever

Using the words "Olympics" and "Games" could get you in trouble, and that's not doing anything for getting the crowd to its feet ready to cheer for one of this year's big events. The branding supremos over there at the Olympic stadium in east London have gone a bit power crazy in their bid to fight off the hawkers and the sellers of fake Olympic mementos.